How to Build a Profitable Company Page - Part 2/2
April 9, 2020
April 9, 2020
Some pages are worth their traffic in GOLD...Some more tips on how to get and stay ahead. We've made it simple.
This post is a continuation of part 1 of How to Build a Profitable Company Page, Part 1/2
Program Memberships give Businesses an overview of which Tech Vendors you are partnered with, the technologies that you work with, and the services that you provide. You can use Program Memberships to distinguish yourself as a reseller, systems integrator, etc. This way both Businesses can better understand the types of solutions that you offer, and Tech Vendors can better understand where you would fit in their channel network and partner ecosystem.
IT and tech partnerships don’t always have to be transactional; sometimes a little human touch is nice. When a Business or Tech Vendor is filtering through Service Providers to partner with, they need to be able to distinguish which would be a good match. By adding your company values, you are more likely to match with Businesses and Tech Vendors whose values align with your own - resulting in more collaborative and long-term partnerships. After all when all else is equal between Service Providers, shared values just might be what seals the deal!
Whatever technologies you work with! If your company specializes in a specific technology, list it. If your company is offering a discount or deal for solutions involving another technology, list that technology too.
Partnerships give credibility and signify your company’s speciality. Businesses want to work with Service Providers that are credible and work with the technologies that best serve their needs.
As many as possible! In fact, we encourage you to list all your services.
While there is some overlap between services and solutions, solutions may be more specific or customized. If your company integrates multiple technologies to create specialized solutions for specific use cases, it is important that you let Businesses know. Borza is, after all, a Solutions Cloud - and the solutions section gives you an opportunity to differentiate your company from other Service Providers.
Use cases are a form of digital asset that gives Businesses and Tech Vendors access to validated, up to date information on your company. These use cases help Businesses and Tech Vendors to better visualize your services and understand how those services can be used to provide solutions for their organizations. Use cases also give you an additional opportunity to engage Businesses through specific links.
All of them!
It is important that you be as specific as possible when listing your company location. This is why you suggest that you list only your company headquarters and main locations.
While we understand that your company may serve many locations, Businesses and Tech Vendors tend to look for Service Providers within geographical areas. In fact, Borza’s search currently filters through two criteria: services and locations. When a Business or Tech Vendor searches for Service Providers, the list of search results displays the Service Providers’ locations. This lets them quickly narrow down their search by ensuring that listed Service Providers are all in their area. Keep in mind that if your company has multiple headquarters or main locations, you can always add location-specific profile pages to our platform later on.
The Q & A section is a newly released feature that lets you engage with Businesses. All questions and answers are displayed directly on your profile page. You can also add relevant tags to make questions easier to discover and classify. Given that multiple Businesses or Tech Vendors may have the same questions, the Q & A section lets you answer that question only once while still giving these organizations the data that they need to make informed partnering decisions. This section also lends your company credibility. Because all Borza users can see the questions and answers, they will know that other users are interested in and engaging with your profile - and most importantly, that you care enough about them to take the time to give them the information they seek.
In order to ensure relevancy and limit spam, the Q & A section is limited to only Borza users that are registered and logged in. These users can submit a question which will be displayed on your page, and you will receive an email notification. You may also choose to archive questions that are irrelevant.
Whether you receive an email notification or simply log in and see that you have questions, answering is easy! At the top of your company profile, there are three tabs: Profile, Analytics, and Q & A. Select Q & A to answer questions in your inbox, and to see which questions you have posted or archived.
You might notice that at the top of your profile, next to the Q & A tab, is an Analytics tab. When you select this tab, you can get updated, real-time data about your company profile page on Borza. At the top, our analytics gives you an overview and highlights. You can learn about sources of traffic, the number of unique visitors, when they visited, and whether those visitors are registered or unregistered on Borza. We also offer data on bounce rate, average session length, and search results so that you can know when and how to optimize your profile page.
Our analytics feature lets you understand your target market and potential partners better. And best of all, we are constantly updating this feature to include better information and improved customizability - including an upcoming data range selector and leads that will be displayed through the “Who’s Viewing You” section.
B2B Marketplace Models on the Borza blog: The past few decades have seen the rise of online marketplaces. These marketplaces include both platforms with a horizontal business model that caters to a broad user base, and platforms with a vertical business model that seeks out niche markets. Initial marketplaces were horizontal, e-commerce platforms, including Amazon and Etsy. Later platforms, such as Grubhub, Uber, and Airbnb, focused on vertical, service-based offerings. More recently, the marketplace sector has seen the rise of “business to business” (B2B) platforms, including Upwork and Fiverr. However, despite the proliferation of the B2B marketplace model, such marketplaces have failed to succeed to the extent that e-commerce and service-based platforms have.
Friday, May 15, 2020
We're hiring Partners across many technology segments, including Solutions Development, CyberSecurity solutions, Remote work solutions, AI solutions, IoT solutions, Managed services solutions, Data solutions, Workforce development solutions, Cloud solutions, Web development solutions, Digital transformation solutions, Small business solutions, Fintech solutions, DevOps solutions, Business continuity solutions. We're unveiling a bold new employment model with uncapped income For people who don't want their potential capped. Why do we need to play by the book? We're writing our own book for what it means to employ someone. What is our Partner model all about? We recognize there is an abundance of talent that is hungry to do more, and earn a lot more. The problem with current employment and compensation models is that someone, somewhere, decided that you can only make a set and defined income despite the continuously increasing value that you bring to the organization.
Thursday, May 14, 2020
In a post COVID19 world, technology vendors are left battling with a gigantic ecosystem of channel partners and service providers that underperform in a digital-first world. The Channel Partnership Network: Technology Vendor ChallengesDespite having large channel partner networks, Tech Vendors attribute 80% of channel sales to 20% of their partners.... Tech Vendors face several challenges, including the disengagement and poor digital presence of channel partners. The result is that channel partners often underperform, and more than 90% of them need help in improving their performance.
Monday, May 4, 2020
SaaS has created many opportunities as well as challenges for solution providers. Read on! In the tech and IT industries, no technology solution model has been more prevalent than Software as a Service (SaaS). The early 2000s saw the proliferation of SaaS, with Salesforce leading the foray into subscription-based, on-demand software solutions. Since then, SaaS has grown to encompass 28% of the tech industry. Spending on SaaS products is expected to double in 2020 and to encompass 45% of the total tech industry by 2023. In fact, the average mid-sized company currently spends $20,000 per month on SaaS products. The explosion of SaaS has created both advantages and challenges for Businesses who buy SaaS, Tech Vendors who sell SaaS, Service Providers who resell, implement, integrate, and manage SaaS
Monday, May 4, 2020
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