How to Build a Profitable Company Page - Part 1/2
April 9, 2020
April 9, 2020
Borza is the leading platform for technology solutions. We host solutions, products and services data from over 120K Service Providers in over 190 countries – we are the starting line for any technology sourcing, purchasing, and partnering decisions for thousands of Businesses and Technology Vendors alike.
With so many Service Providers on our platform, you can leverage our entire network in order to increase your company’s digital footprint. Our company-specific profile pages give you a place to list all your tech services, solutions, use cases, case studies, and digital assets so that Businesses and Tech Vendors can find them. Through our platform, you can match and partner with both Businesses and Tech Vendors. And our upgraded plans give you access to additional features such as multiple page administrators, marketing collaboration, external discoverability, advanced analytics, and leads - amongst many other tools!
Borza is easy to use! We’ve done most of the work for you by researching the industry, creating content, and building out standard company profile pages that are optimized for search. All you have to do is sign up, and claim your company page by clicking the “Managed” link at the top of the page (under “Owner or a Representative?”). From there, simply verify that you are an owner or representative of your company by entering your work email and phone number. Then you can begin filling out your profile by adding tech services, solutions, and much more.
Businesses use Borza to search for technology solutions, and Tech Vendors use Borza to search for channel partners. Our platform searches focus on specific solutions, services, products, and locations. Searches turn up results based on relevancy. Results are displayed in a way that makes important data accessible, and users can make quick decisions based on company overview alone.
Given these circumstances, it is important that you fill out as much of your profile as possible. The more information that you have on your profile, the more likely our search algorithm is likely to capture relevant search terms that will be used for discoverability and matching. Additionally, the more data that Businesses and Tech Vendors have access to, the more likely they are to partner with you. See Borza’s profile as an example.
To ensure that you show up in all relevant searches and increase the number of page views, fill out as much information as possible. Our Service Provider profile pages currently offer fourteen sections, where you can add information about your company. The sidebar includes an overview of Industries Served, Public Sector, Program Memberships, and Contact. Other sections are the About section, Technologies, Services, Questions & Answers (Q & A), Solutions, Use Cases, Certifications, and Locations.
To edit your company profile, claim your company page, and sign in. Add or remove information in a section by simply clicking on the edit icon for that section. Some sections, such as the About section, display as text paragraphs. For text sections, you can easily type your text into the relevant fields, and select formatting.
Other sections, such as the Solutions section, display as tags. For the tag sections, we have done the work for you. Based on intensive industry research, we’ve built out a database of keywords that are relevant to tech and IT. All you have to do is start typing, and we will suggest a tag that you can select. You can also add new tags, which will be added to our growing database.
The About section gives Businesses and Tech Vendors a broad overview of your company. To ensure that Businesses can get a quick understanding of your company, make sure that your About section is brief - between one and three paragraphs. You should include general information about what your company does, solutions, and use cases.
Businesses often seek industry-specific solutions. By listing out the Industries that your company serves, you convey your capabilities. You signal to Businesses that you have experience in their industry and are able to provide customized solutions that will work for them.
Hundreds of thousands of Businesses, Service Providers, and Tech Vendors use Borza. These companies are of various sizes and industries - as well as of varying sectors. And the same way that some Service Providers are specific to either the public or private sectors, some Businesses will only serve either the public or private sector. Based on the sector that they are in, a Business’s tech needs may change - and it is important that your company distinguishes itself in your ability to meet those needs through public / private sector categorization.
B2B Marketplace Models on the Borza blog: The past few decades have seen the rise of online marketplaces. These marketplaces include both platforms with a horizontal business model that caters to a broad user base, and platforms with a vertical business model that seeks out niche markets. Initial marketplaces were horizontal, e-commerce platforms, including Amazon and Etsy. Later platforms, such as Grubhub, Uber, and Airbnb, focused on vertical, service-based offerings. More recently, the marketplace sector has seen the rise of “business to business” (B2B) platforms, including Upwork and Fiverr. However, despite the proliferation of the B2B marketplace model, such marketplaces have failed to succeed to the extent that e-commerce and service-based platforms have.
Friday, May 15, 2020
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Thursday, May 14, 2020
In a post COVID19 world, technology vendors are left battling with a gigantic ecosystem of channel partners and service providers that underperform in a digital-first world. The Channel Partnership Network: Technology Vendor ChallengesDespite having large channel partner networks, Tech Vendors attribute 80% of channel sales to 20% of their partners.... Tech Vendors face several challenges, including the disengagement and poor digital presence of channel partners. The result is that channel partners often underperform, and more than 90% of them need help in improving their performance.
Monday, May 4, 2020
SaaS has created many opportunities as well as challenges for solution providers. Read on! In the tech and IT industries, no technology solution model has been more prevalent than Software as a Service (SaaS). The early 2000s saw the proliferation of SaaS, with Salesforce leading the foray into subscription-based, on-demand software solutions. Since then, SaaS has grown to encompass 28% of the tech industry. Spending on SaaS products is expected to double in 2020 and to encompass 45% of the total tech industry by 2023. In fact, the average mid-sized company currently spends $20,000 per month on SaaS products. The explosion of SaaS has created both advantages and challenges for Businesses who buy SaaS, Tech Vendors who sell SaaS, Service Providers who resell, implement, integrate, and manage SaaS
Monday, May 4, 2020
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